A classic model is the 3 Cs, or Career, Competence and Care which represent the 3 main aspects to be enhanced and developed.

In order to create and implement its own specific engagement strategy, the company must get to know and listen to the wishes, needs and expectations of its employees.

Companies are increasingly choosing to enhance the sense of belonging and motivation of their employees and collaborators by actively involving them in high value-added projects also in partnership with non profits.

Some examples include:

• Team-building activities to be done together in order to establish a climate of trust and collaboration among the members of the group;

• Corporate volunteering initiatives through which the company supports and organises the active and practical participation of its workers in voluntary activities during work hours;

• Crowd funding activities whereby the company encourages its employees and collaborators to actively contribute to fundraising for a social cause, also encouraging them to involve their own personal networks in supporting the project.

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