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Why So-What?
Navigating complexity

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"So-What wants to be the so in the discussion,
the heart of the matter, the pragmatic conclusion of the analysis, the choices that count in sustainability."

We are consultants specialised in sustainability and ESG.
We work with large companies, SMEs and nonprofits who want to be drivers of change. 
 
Why?
 
Because the impact of human activity has never been so evident and because imbalance and inequality are on the rise. Because whatever happens occurs within a system where everything is interconnected.

So What?
So complex problems require shared solutions with the commitment of all.

 
Because action for a sustainable transition can no longer be put off and this cannot be done unless business and the third sector are on board.

So What?
So companies and organisations have a responsibility to undertake to change their objectives and models, in the process engaging with one another.

 
Because there are plenty of sustainability solutions and navigating a course among them is a complicated business.  Because the starting point is seldom the same and every organisation is different.

So What?
So the real challenge is to set the right priorities, never lose your sense of direction and make tangible choices with a genuine impact on the environment and people.

Il nostro approccio

Our approach
Democratise sustainability

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It was in 2023 that we officially embarked on the adventure that is So-What Benefit Corporation. Three founding partners, three diverse but complementary career paths, 45 years of experience between us, one common vision: provide quality consulting and make it accessible to all.
 
Is there any need? Yes, because the transition to sustainability is possible only if large companies, small and medium enterprises and the third sector all come on board with projects which have a tangible impact..
 
We navigate complexity with three fixed points of reference: accessibility, pragmatism and commitment.

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accessibility
The challenges of our times demand systemic change and if we are to succeed in this everybody needs to get on board. That is why we believe sustainability needs to be democratised and quality consulting should be accessible to all kinds of organisations.
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pragmatism
There’s no need to do everything, just what counts and has an impact. We help our clients get their bearings and navigate the complexity of the language, context and topics of sustainability to find the best and most effective journey to take.
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commitment
If there is a meaning to what you do you invest more energy and passion. As a benefit corporation sustainability is both our goal and reason for existing. Which ultimately makes sustainability our real client.
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our purpose
Generate a positive
impact

We chose to set up as a Benefit Corporation to produce a common benefit. Whereas traditional businesses exist with the sole objective of creating dividends for shareholders, benefit corporations integrate into their company purpose the objective of a positive impact on society, people and the planet.
 
Our purpose is to:
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  • create economic value not in order to distribute profit to shareholders but to give continuity to our business and maximise its environmental and social impact
     

  • Donate part of the earnings from consultancy services to nonprofits or environmental or social projects
     

  • Promote the wellbeing of partners and collaborators
     

  • Facilitate the growth of competences in sustainability through training initiatives
     

  • Consolidate a network of partners to spread the culture of sustainability
     

  • Create synergies between client for-profit companies and third sector organisations.

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navigating sustainability

complexity
made accessible

Need help navigating?

If you don’t know where to start or you want more information about a specific solution, we are here to help you plot the right course. Write to us about any queries or doubts for proposals or clarification.

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So-What Srl Società Benefit

Via Valparaiso, 1 20144 Milano

CF/PI: 13190320963

REA: MI-2707814

PEC: info@pec.so-what.it

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