The goal of Corporate giving is to generate a positive impact on society, responding to social, environmental and economic challenges.

Today we are witnessing the emergence of a new strategic model, which goes beyond the concept of giving back which traditionally led a company to make donations in the local community.

What is emerging is a new form of proactive philanthropy where the initiatives undertaken are strategically aligned with the mission and objectives of the company, which thus becomes a co-creator of value. Corporate giving becomes an “internal practice”, an integral part of the corporate DNA.

On a global level we are also witnessing strong growth in the number of corporate foundations, foundations directly set up by companies, and a tendency by companies to adopt the model of Sustainable Development Goals (SDGs) and develop and implement methods for assessing and measuring their impacts.